Main Competition for the Grand Prix Bank Millennium Award juror, director of the film “Generation Wealth”
Named by the New York Times “America’s foremost visual chronicler of the plutocracy,” Emmy Award–winning filmmaker/photographer Lauren Greenfield has produced groundbreaking work on consumerism, youth culture, and gender for the last 25 years. Her films The Kingmaker, Generation Wealth, The Queen of Versailles, and Thin, and photography books Generation Wealth, Fast Forward, and Girl Culture have provoked international dialogue about some of the most important issues of our time.
Greenfield’s iconic photography has received nearly every award in the industry and is collected by museums including SFMOMA, LACMA, the Getty, the International Center of Photography, and the Harvard Art Museum. Most of her films began as photography works, from her Emmy-nominated debut Thin, to the box office hit The Queen of Versailles which won her the Best Director Award at Sundance, a DGA nomination, and was named “one of the top documentaries of all time” by Vogue.
Greenfield’s subsequent films Generation Wealth (Amazon Studios) and The Kingmaker
(Showtime) played Sundance, Venice, Telluride and Toronto festivals and garnered Writers Guild and Critics Choice nominations. The Critics Choice honored The Kingmaker for the “Most Compelling Living Subject of a Documentary.” Generation Wealth earned Greenfield the “Spirit of Independence” Award from Film Independent.
Greenfield’s Generation Wealth photography book (Phaidon) garnered her the Photographer of the Year distinction from the Art Directors Club. The record-setting companion exhibition opened in Los Angeles at the Annenberg Space for Photography in 2017 and traveled to the International Center of Photography (New York City), the Nobel Peace Center (Oslo), the Fotomuseum (The Hague), Deichtorhallen Hamburg, the Louisiana Museum of Modern Art (Copenhagen), Fotografiska (Stockholm), and the Moscow Multimedia Museum.
Alongside her film and photography career, Greenfield has directed award-winning advertising campaigns. Her viral ad, #LikeAGirl, swept the commercial awards including a 2015 Emmy and 14 Cannes Lions, making Greenfield the first woman named “Most Awarded Director” by AdAge. In 2019, Greenfield launched Girl Culture Films, now Institute, to address the lack of diversity of directors in the advertising industry. She is currently in post- production on a new non-fiction series, and is producing a Broadway musical based on The Queen of Versailles, to premiere this summer, starring Kristen Chenoweth, with music and lyrics by Stephen Schwartz.
